Hereford are missing out on players to clubs who can offer more money and lure players in with the promise of full-time football.
At last night's fans' forum, manager Paul Caddis even admitted the players who are joining Hereford are getting far superior offers from elsewhere.
Not only did Halifax thwart the club's hopes of signing former loanee Tom Pugh, and keeper Curtis Pond surprised Caddis by returning to Chasetown where a good deal was waiting, but new signing Montel Gibson had also received better offers.
But Caddis said despite people outside the game saying he's money-motivated, "it's not true because he wouldn't come here if he was motivated by money".
The "sought-after" forward, formerly with Notts County, Grimsby Town and AFC Telford United, had received "silly money offers" from elsewhere but arrives at Edgar Street wanting to get back up the football pyramid.
The gaffer also said particularly with players dropping out of the Football League who have families, an extra £100 a week matters when it comes to buying children the latest computer or game console.
He said he would never criticise a player who turned the Bulls down for more money elsewhere, saying: "I'll shake their hand and look them in the eye and say fine, but you won't get it here."
He said his team have created a brilliant environment - with players like Adam Livingstone, Jack Tolley and Jordan Lyden opting to carry on training with the club to keep fit.
"If people don't want to take it, it's them who's missing out," Caddis said, but he admitted some clubs train four days a week while Hereford only train four hours a week at Studley.
Chairman Chris Ammonds, also known as Stig, said the club won't compete with the amount some players are being offered - he refused to be "rash", "stupid" or "irrational" with club funds and admitted even if he was, it still wouldn't be enough to meet some offers.
While he said some of the offers last season blew his mind, this season is another level.
Ammonds said that even if the Bulls were promoted, there would be little extra money from the National League so the club could stay part-time as underdogs and the first step could be a transition to a hybrid model.
Without a financial backer, it'll be difficult but stability is key, he said.
Crowds would also need to be higher and Ammonds went on to outline a "finger in the air scenario" which he didn't want to be held to.
He'd be aiming to see crowds at a minimum level of 2,250 - even if the club were having an "absolute shocker, within reason".
Currently, he feels the club has a core support of around 1,800 so extra die-hards are needed to be able to "think about it really, really carefully".
He said crowds can drop off so quickly that budgets always need to be set cautiously.
"If we became a club that knew that whatever happened our attendances would be 2,250 at all times, when we're budgeting as a board, we'd have a great chance of being able to consider where we were.
"But obviously we haven't been that club, probably for reality, for quite some time - last year was obviously fantastic with how it ended up being."
He said with the extra numbers, money could be more safely invested.