The Best In Non-League Final is part of the Football Contents Awards for 2026.
Here are the nominations:
A Dad, His Lad and His Lad follows Chris Law, his son Charlie and his father Peter as they visit lower-league football grounds across Scotland. The project began after Peter suffered a stroke and could no longer get to matches as easily, with Chris and Charlie deciding to take him to a different ground each week. Their coverage has since expanded beyond groundhopping to promote positive mental health and an Assisted Support Needs sensory bag initiative for supporters attending football.
Adam Anselm is part of Tonbridge Angels’ first-team staff as an analyst. He began coaching Dorking Wanderers’ Under-8s and Under-10s at 16 before moving into senior football with Kingstonian as an analyst. He later worked in first-team recruitment at Dorking Wanderers and as an analyst with Merstham, before starting the 2025/26 season at Raynes Park Vale and joining Tonbridge in October 2025. His work gives him direct experience of analysis, recruitment and preparation within non-league football.
AFC Fylde’s media output follows the Coasters throughout the season through written news and its dedicated Coasters TV platform. Current video coverage includes match highlights, pre and post-match interviews, first interviews with new signings and behind-the-scenes features such as the club’s men’s media day. The website brings that video together with match reports, previews, transfer news and coverage of both the men’s and women’s teams, providing supporters with regular access to events around the club.
AFC Welwyn has made digital media a major part of the club since its formation. Its content includes match highlights, interviews, behind-the-scenes features and community stories across YouTube, TikTok, Instagram, Facebook and X, while matches are also streamed through YouTube and Lounges.tv. The club reported more than 11 million social views during the 2025/26 season and continues to use its channels to document a project aiming to climb through the English football pyramid.
Around The Grounds documents football by travelling to matches across the country, with non-league forming a regular part of the channel. Videos put the viewer inside the matchday experience, covering the ground, supporters and atmosphere around individual fixtures. One example followed Scunthorpe United against Chester on Non-League Day as the sides met first against second in National League North in front of a record league crowd. The channel has published hundreds of videos since launching in 2022.
Blair McNally travels to football grounds for his Home N’ Away series, assessing matchdays through factors including atmosphere, price, food, football and facilities. His visits regularly take him into non-league, where the ground and supporter experience are as important to the video as the result itself. Previous episodes have taken him to clubs across Scotland and England, allowing audiences to see grounds and teams that rarely receive the same level of video coverage as professional clubs.
Bury FC’s media team covers the Shakers across matchdays through video, photography, written reporting and live social updates. The club’s 2026/27 output includes full match highlights and post-match interviews with manager Anthony Johnson and players, alongside previews, reports and photography from games. Bury also uses dedicated MatchDay Live updates and has recruited volunteers specifically to capture short-form video, photographs and social content from around Gigg Lane as the club competes in the Northern Premier League Premier Division.
Chris Phillips is the Echo’s chief sports reporter and has covered Southend United for more than two decades. His reporting follows the club closely through every match, press conference, transfer and major off-field development. During the opening weeks of the 2026/27 season alone, his work included match previews, transfer reporting, player interviews and detailed coverage of Southend’s changing squad. The Echo says Phillips has covered the club for 23 years and attends every Blues match and press conference.
D1VERSITY is a Southend United matchday vlogger who follows the Shrimpers home and away. His videos are built around attending games, capturing the stands and giving his own reaction to what happens on the pitch. The channel remains active in 2026/27, with new vlogs appearing immediately after Southend fixtures and recent coverage including the club’s match against Scunthorpe. He also contributes supporter reports to Shrimperscast, extending his matchday perspective beyond his own YouTube channel.
The Football Hipster produces matchday video from the non-league game. His work takes him directly to grounds to document fixtures and the experience surrounding them rather than covering matches from a studio. During the closing stages of the 2025/26 National League season, his vlog from Wealdstone’s 1-0 victory over Marine was included alongside the club’s match report, highlights and post-match coverage.
Football Cymru Community is built around domestic Welsh football and the supporters who follow it. The project began with a dedicated community space where fans could represent and discuss their clubs, and it has since developed relationships with teams across Wales. Its account currently describes itself as sponsoring several Welsh clubs, with partnerships including kit and match-programme sponsorships, while continuing to share and engage with football from across the Welsh pyramid.
Non-League HQ is a data platform dedicated to the English non-league pyramid. It provides results, fixtures, league tables, form guides and ELO ratings for clubs from Steps 1 to 7, with records stretching back to the 2021/22 season. The site also tracks cup competitions and individual statistics, including goalscorers. By bringing information from a large number of divisions into one platform, Non-League HQ gives supporters a structured way to follow clubs far beyond the National League alone.
Embracing The Vision is created by Lee Eltringham and follows football across the North East through on-location video. His current output includes matches involving clubs such as Gateshead and Blyth Town, alongside grassroots and lower-league fixtures. Lee films from the ground and publishes match-focused videos and clips, with recent posts covering pre-season games and dramatic moments captured from the stands. The project also extends into women’s and grassroots football around the region.
I Had Trials Once is hosted by former players Gareth Seddon and Jordan Hulme and combines football interviews with dedicated non-league discussion. Guests talk through their careers and the realities of playing at different levels of the game, while the recurring A (Non) League Of Their Own format focuses specifically on stories from the National League down through the pyramid. Recent 2026 episodes have covered club finances, promotion structures, transfers, grounds and the experiences of players moving between professional and non-league football.
LOVE NON-LEAGUE combines football content with direct experience of recruitment inside the non-league game. The account describes its focus as the lighter side of non-league football while also operating around player recruitment. Its founder has held recruitment roles with Braintree Town, Tonbridge Angels, Maidstone United and Wealdstone and is now Head of Recruitment at Welling United. The platform’s social feed follows clubs, players and stories from across the pyramid while maintaining that connection to the working side of non-league football.
John Sinclair TV takes viewers to football grounds across the professional and non-league game, with a significant part of the channel devoted to visiting smaller clubs. His matchday vlogs cover the journey, stadium, supporters and match itself, with recent non-league trips including Merthyr Town against Worksop Town and Brackley Town against Kidderminster Harriers. The channel’s own description identifies non-league, league and European matchday vlogs as its focus, with John continuing to travel to clubs rather than concentrating on a single team.
SE Dons have taken the audience built through YouTube football into the English non-league pyramid. Founded in 2014, the club spent years documenting Sunday League football before entering the National League System. After earning promotion in 2025/26, the Dons now compete at Step 5 in the SCEFL Premier Division. Their 2026/27 season has already produced another major chapter for the channel, including the club’s first FA Cup campaign and a 6-0 win on its debut in the competition.
Matt Smith, better known as Smiv, has been documenting football on YouTube for more than a decade. His early work followed Palmers FC, the Sunday League team he ran with friends, before his On The Road series took him to grounds throughout the football pyramid. That format remains active in 2026, with Smiv again travelling to clubs and building videos around the matchday itself. He has also produced a Tier 10 to the Premier League series, following football through the levels of the English pyramid.
Southend United’s club media operation covers the team through BluesTV, YouTube, the club website and its social channels. BluesTV provides highlights and exclusive pre and post-match interviews, while the club regularly publishes full press conferences with players and the head coach. Its 2026 coverage included Kevin Maher’s previews of National League and FA Trophy fixtures, player interviews and reaction following the club’s Wembley success. The wider matchday output also includes reports, photography and live supporter information.
The Football Stadium Show is created by Thomas Sandamas and uses on-location mini-documentaries to explore football grounds, clubs and stories. Non-league is a major part of the channel, with Thomas visiting stadiums, interviewing supporters and club figures and researching the history behind the teams he covers. His work has also examined wider issues affecting clubs, including Grays Athletic’s long period without a permanent home and the campaign surrounding the club’s former Ship Lane ground.
The Premier Non League Podcast is a group show built entirely around following the non-league game. Its current A-Z of Non-League format uses a different letter as the starting point for each episode while the hosts also discuss results and developments involving the clubs they support. Episodes during 2026 have covered the run-in, Worthing’s season, sponsored teams Tividale Ladies and Tarring FC and wider talking points from across the pyramid, with different members of the panel bringing perspectives from their own clubs.
Through the Turnstile of Non-League Football was founded by Christian to tell stories from the grassroots and non-league game. The site publishes club features and one-to-one interviews with players, volunteers, coaches, photographers and other people working around football. Its 2026 coverage has included Non-League Finals Day, the rise of AFC Whyteleafe and a behind-the-scenes feature with Welling United’s volunteers. Christian has also expanded the project into the printed Parks to Pitches magazine.
Wroxham FC used the similarity between its name and Wrexham as the basis for the three-part Welcome to Wroxham series. The mockumentary introduces the Norfolk non-league club, its ground and the characters who keep it running, including long-serving groundsman Barry Letten. The campaign began with a trailer that passed 300,000 views and led to national media attention before the first episode was released. Wroxham’s wider club media also continues to publish match photography, videos, reports and updates across its men’s and women’s teams.
The Iron Hour is a Scunthorpe United podcast hosted by supporters and published as part of the talkSPORT Fan Network. Its weekly episodes cover matches, club news and the wider National League, while regular guests bring additional perspectives from inside and outside the club. Ahead of 2026/27, the team recorded dedicated season-preview interviews with chairman Michelle Harness, James Moody and manager Andy Butler before moving into weekly match discussion, opposition previews and National League predictions as the campaign began.
These finalists were selected from around 29,000 nominations across 24 categories. The entries were reviewed through the 2026 judging process. The judging panel makes up 50% of the final result, with fan voting providing the other 50%.
Vote for your favourite finalist on our website, or join the conversation on Instagram and X. Voting closes on Saturday, 3 October 2026 at 23:59 (UK time). Your vote will help determine the winner of the Best In Non-League category at the Football Content Awards 2026.
VOTE NOW!
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