Williamson's Goal The Difference At Bromsgrove

Hereford substitute Jordan Williamson scored the only goal in this afternoon's friendly at Bromsgrove.

The former Pegasus player came on in the 60th minute and soon made an impact on the left side.

In fact it was just four minutes before he put Hereford ahead with an excellent strike from around 12 yards.

 

Match Report: Bromsgrove Sporting v Hereford FC

Williamson Watches As His Shot Flies Into The Top Corner Of The Net

Hereford FC Match Report

Bromsgrove Sporting v Hereford FC in a pre-season friendly.

After the impressive draw against local rivals Sky Bet League Two Shrewsbury Town on Tuesday night at the MandM Edgar Street Stadium the Bulls travelled to Pitching In Southern Football League Premier Central side Bromsgrove Sporting and the The UK Electrical Stadium for their final pre-season friendly of the campaign.

The Rouslers had former Bulls Simeon Maye, Jaden Charles, Jake Jervis and player coach Jordan Lyden in their ranks.

Aaron and Harry made two changes with Kam Kandola and Keziah Martin coming into the starting XI following the draw with the Shrews, Will Merrett also made his second appearance after his debut against the Shrews following his loan move from Forest Green Rovers and as with all the previous friendlies there was a selection of U18's on the bench.

Hereford had a corner on the right early on, Martin delivered but it was headed away by former Bull Simeon Maye.

There was then a period where both sides traded possession before a heavy challenge by Joe Doyle-Charles and Lewis Hudson near the right touchline midway inside the Hereford half which resulted in both players having to go off, Kyle Howkins coming on for Lewis Hudson in the 12th minute and Joe Doyle-Charles was replaced by Lamin Barrow a minute later.

The best opening thus far came on 25 minutes when Luke Spokes found space on the edge of the box before sliding in Liam Roberts but the Fleetwood Town loanee's drive flew right across the face of goal.

Five minutes later and the Rouslers we're screaming for a penalty after a neat turn by Lamin Barrow inside the box on the right before he went down under a challenge by Kam Kandola but the referee waved the appeals away before Josh Dugmore went in for a heavy challenge near the right corner flag on Preston Bitemo and received a yellow card.

Simone Maye had the best chance for the hosts from the edge of the box on 37 minutes but his shot was saved by Theo Richardson diving to his right.

On 44 minutes Bromsgrove hit the woodwork after Brad Bood headed a ball back across the face of goal towards Lamin Barrow who's outstretched effort rattled the base of the post meaning it was goalless going into the half-time interval with it being feisty at times but it was a half devoid of clear cut chances.

Half-time: Bromsgrove Sporting 0-0 Hereford FC

The second-half started with the Rouslers on the front foot with Lamin Barrow playing the ball to Billy Shaw, his backheel found Dan Trickett-Smith who from 20-yards let fly which Theo Richardson saved well palming his effort away for a corner.

On 51 minutes the Bulls best chance to find a breakthrough after a great cross from the left fizzed across the face of the box by Liam Roberts to Cawley Cox who's first time shot from six yards crashed off the crossbar.

Bromsgrove’s Billy Shaw then fizzed a shot from a tight angle inside the box on the right which went high over the bar.

With 30 minutes remaining a double substitution for the Bulls with Liam Roberts being replaced by Jordan Williamson and Kam Kandola making way for the returning Aaron Skinner for his first appearance of pre-season after recovering from injury.

On 64 minutes substitute Jordan Williamson broke the deadlock for Hereford with a sublime right foot finish into the right side of the net for his first goal for the club.

The Rouslers had a good chance to equalise after Will Merrett lost the ball in the centre circle, Lamin Barrow was played in chopping the ball onto his right foot before Theo Richardson pulled off a brilliant strong left handed save to keep Hereford's lead in tact.

Bromsgrove almost did drew level when former Bull Simone Maye then ran onto a loose ball 30-yards out hitting a brilliant half volley which rattled the right post before Preston Bitemo was replaced by Jack Tolley on 74 minutes.

Keziah Martin had the final opportunity of the contest when he fizzed a powerful shot from 30-yards out which was initially fumbled by Bromsgrove goalkeeper Tony Breeden, the rebound fell to Cawley Cox but he couldn't make a clean connection and Breeden collected before Cox was replaced by Harry Jones.

In the end a bit of quality by Jordan Williamson was the difference between the two sides.

Full-time: Bromsgrove Sporting 0-1 Hereford FC

Goal scored by Jordan Williamson with his first goal for the club.

Hereford FC Starting XI:- 1 Theo Richardson, 3 Lewis Hudson ©️, 4 Kam Kandola, 5 Will Merrett, 7 Keziah Martin, 9 Cawley Cox, 14 Luke Spokes, 18 Liam Roberts, 17 Joseph James, 20 Preston Bitemo, 23 Billy Phillips.

Substitutes:- 2 Aaron Skinner, 15 Jordan Williamson, 21 Ollie Lewis, 24 Jack Tolley, 28 Kyle Howkins, Harry Jones, Josh Lloyd, Kayode Sahabi, Harley Jones Williams, Jude Gaudin.

The Bulls rounded out a overall success pre-season campaign with another good workout on the road against the Rouslers. Another encouraging performance backing up a good win and solid clean sheet to head into the Enterprise National League North.

That's the pre-season schedule done and dusted with attentions swiftly turning to the big kick-off and the opening day in the Enterprise National League North as we head to The Tarmac Silverlands Stadium to take on Buxton FC. COYW

Words: Sam Cummins 

Aaron Downes gives verdict on Hereford’s final pre-season friendly

Hereford boss Aaron Downes has given his thoughts on this afternoon's 1-0 win at Bromsgrove Sporting.

It is the Bulls' final pre-season friendly, with National Leauge North action starting next weekend.

Press play to listen to the interview in full.

Full time: Bromsgrove Sporting 0-1 Hereford

A brilliant strike from substitute Jordan Williamson earned Hereford a win in their final pre-season game. 

He cut in from the left flank to drive home after 64 minutes. 

Hereford grew as the game progressed, although Bromsgrove hit the woodwork and tested Bulls keeper Theo Richardson on several occasions. 

A solid workout for Aaron Downes’ men ahead of the league campaign starting next week, this performance showed plenty of signs of encouragement. 

Half time: Bromsgrove Sporting 0-0 Hereford

It’s goalless at half time in Hereford’s final pre-season friendly match. 

A game of few chances, the Bulls have struggled in the final third. 

Lewis Hudson was substituted on 12 minutes after picking up an injury, while Preston Bitemo was subjected to a heavy challenge midway through the half. 

Hereford team for final pre-season friendly

Hereford have named a strong side for this afternoon’s match at Bromsgrove Sporting. 

The starting eleven: Theo Richardson, Joseph James, Will Merrett, Kam Kandola, Lewis Hudson, Preston Bitemo, Luke Spokes, Billy Phillips, Keziah Martin, Liam Roberts, Cawley Cox. 

HUST Official Coach Travel to Buxton - Book Your Seat Today

BULLS ARE BACK ON THE ROAD

OUR FIRST AWAY TRAVEL FOR THE 2026/27 SEASON TO

BUXTON

SATURDAY 8TH AUGUST 2026

Coach leaving Radfords at 09:30am

We are delighted to confirm that seat prices will remain UNCHANGED for the coming season! 

 Travel Club Members only £20 

HUST Member £25
Non Members £30 
U16 - £10 - Must be accompanied by an adult

Junior Bulls Travel FREE (funded by Junior Bulls CIC)

Book Your Seats Today

If you are registered disabled, please email community@hust.org.uk to book your seat 

 

* Pick-up points En-route

09:30 – Hereford FC

09:50 - Ledbury Market Square

10:15 - Worcester - Bus Stop, Entrance of Wainwright Road (just off J6 of M5)

 

CLICK ON THE LINK BELOW TO BOOK NOW 

Please BOOK before Tuesday 4th August so that we can confirm the coach size required with Jones Coaches - THANK YOU

https://www.hust.org.uk/bulls-on-the-road-official-coach-travel-2026-27-season/

Hereford To Finish 9th?

According to Tipman Tips supercomputer, Hereford are set to finish their National North season in 9th place.

Here's the computer's view on every team:

1st: Morecambe (91 points). Supercomputer’s reasoning: Fresh from relegation, full-time budget and infrastructure miles above the level.

2nd: Chester (86 points). Supercomputer’s reasoning: Big, well-run club with strong home crowds and Step 2 experience.

3rd: Scarborough Athletic (83 points). Supercomputer’s reasoning: Momentum club, strong recent recruitment and rising crowds

4th: Brackley Town (81 points). Supercomputer’s reasoning: Also freshly relegated, well-organised and used to competing near the top.

5th: King's Lynn Town (78 points). Supercomputer’s reasoning: Consistently among the division's better-resourced clubs.

6th: AFC Telford United (76 points). Supercomputer’s reasoning: Solid full-time-ish setup, usually competitive.

7th: Southport (74 points). Supercomputer’s reasoning: Sleeping-giant fanbase, decent recent recruitment.

8th: Darlington (73 points). Supercomputer’s reasoning: Huge home support gives an edge, if the squad clicks.

9th: Hereford (71 points). Supercomputer’s reasoning: Perennial play-off contenders, strong fan base.

10th: South Shields (69 points). Supercomputer’s reasoning: Ambitious, well-backed club continuing their rise.

11th: Macclesfield (67 points). Supercomputer’s reasoning: Rebuilt club on an upward trajectory.

12th: Buxton (64 points). Supercomputer’s reasoning: Steady improvement, tough home ground.

13th: Spennymoor Town (62 points). Supercomputer’s reasoning: Reliable top-half regulars.

14th: Oxford City (60 points). Supercomputer’s reasoning: Mid-table consistency.

15th: Merthyr Town (58 points). Supercomputer’s reasoning: Solid Welsh outfit, historically mid-table.

16th: Marine (56 points). Supercomputer’s reasoning: Punch above weight but squad depth is thin.

17th: Worksop Town (54 points). Supercomputer’s reasoning: Newly re-established at this level, could go either way.

18th: Radcliffe (52 points). Supercomputer’s reasoning: Ambitious project but still building depth.

19th: Chorley (50 points). Supercomputer’s reasoning: Recent decline, will need a reset.

20th: Bedford Town (48 points). Supercomputer’s reasoning: Yo-yo club, likely to be in a scrap again.

21st: Harborough Town (44 points). Supercomputer’s reasoning: First season up — survival is the target.

22nd: Hebburn Town (42 points). Supercomputer’s reasoning: NPL champions but step-up is steep.

23rd: Hednesford Town (40 points). Supercomputer’s reasoning: Back-to-back promotions catch up eventually.

24th: Spalding United (36 points). Supercomputer’s reasoning: Smallest budget of the promoted sides, toughest task. 

Last Friendly At Bromsgrove Tomorrow

Hereford play their final pre-season friendly at Bromsgrove tomorrow afternoon.

All the details from Bromsgrove:

Ahead of Saturday’s home friendly match versus Hereford (3:00 KO), here are some important bits of information you may want to know…

Segregation

• Segregation will be in operation for this fixture.
• Bromsgrove supporters enter at the Rousler Bar entrance or Shed End turnstile. Rousler Bar entrance is for card, Shed End turnstile is for cash ONLY.
• The Rousler Bar will accommodate for online tickets, season tickets and flexi tickets.
• Hereford supporters enter at the Town End turnstiles, adjacent to the Mint Lounge Restaurant.
• Supporters are asked to use the correct entrance and follow steward instructions.
• No more than three Under 18s will be admitted per adult, who must be over the age of 21. ID may be requested on entry – we only accept a passport or driving license.

Parking

• The car park, behind the Elliott Nash Stand, will close to vehicles at 14:00 sharp.
• After that time, please park in the pay & display car parks, as the car park opposite the ground is monitored.
• Further information is available here.
• Disabled car parking is first come first served. These spots must be booked in advance at hello@bromsgrovesporting.co.uk

Arrival Times

• Turnstiles will open at 13:30pm.
• We strongly urge fans to buy online tickets to make entrance quicker. This link is for home fans.
• Hereford fans can purchase tickets using this link.
• Cash and card will be accepted at the aforementioned designated turnstiles, for both sets of fans. Please ask stewards for directions.

Ground Regulations & Supporter Behaviour

• The club operates a zero-tolerance approach to behaviour that risks safety or brings the game into disrepute.
• The ground has monitored CCTV. The club will use external SIA and have been advised that four police officers will be in attendance.
• Supporters are reminded that flares and smoke bombs are strictly prohibited, supporters must not enter the field of play, and everyone attending should treat players, officials, volunteers, and fellow supporters with respect.

Food

• Both sets of fans will have access to the Hangry Moose food kiosk – home through the new Hangry Moose restaurant (former bottom bar) and away fans via the shutter hatch outside.

ADMISSION

Online tickets may be purchased in advance from here.
Tickets may also be purchased on the gate.

• Adults: – £10
• Over 65s: – £7
• Under 18s (3 – 17): – £3
• Season Ticket Holders – FREE

Under 18s must be accompanied.

Cash payments at the turnstile. Card payments can be made in the front office

Visitors to the UK Electrical Stadium should be aware of our Code of Conduct.

ADDRESS

The UK Electrical Stadium, Birmingham Road, Bromsgrove, B61 0DR

REFRESHMENTS

Please note, following a recent burglary, all payments from the food and drink outlets will be card only.

CAR PARKING

Go here for information.

50/50

Get your 50/50 ticket outside the ground. Just £1 a ticket, with a big prize likely!

KIT FOR THIS MATCH

We will be wearing our Red kit.

LIVE UPDATES

Via our X (@SportingFC), Facebook (Bromsgrove Sporting FC) and Instagram (rouslersofficial).

X will be more in-depth then Facebook and Instagram.

OPPOSITION

• Hereford will once again be playing in the National League North this season (Step Two).
• As a phoenix club of Hereford United, they entered the football pyramid before the 2015/16 season and won three league titles in their first three campaigns – the Midland League Premier Division, followed by the Southern League Division One South & West and the Southern League Premier Division.
• They are about to embark on their ninth consecutive season at Step Two – their highest finishing position being 10th (2024/25 season)
• Last season they finished 20th – a final day draw with Peterborough Sports being enough to see them over the line and secure their National League North status for another season.

 

New Season 2026/27 – Join the “Bulls On The Road” Official Travel Club

New Season 2026/27 – Join the “Bulls On The Road” Official Travel Club

Following two successful seasons of HUST delivering the Supporters Official Coach Travel we are pleased to open the new 2026/27 season membership of the “BULLS ON THE ROAD” Travel Club

Our thanks to Jones Coaches for an excellent service last season (in a very testing season) and we are delighted to confirm that we will continue to use Jones Coaches for the forthcoming season.

Join the Travel Club today!

SPECIAL OFFER FOR NON HUST MEMBERS – if you join the Travel Club before 31st August 2026, a ONE YEAR NEW (NOT RENEWAL) HUST MEMBERSHIP will be included at 50% discount!

Join here 👉https://www.hust.org.uk/new-season-2026-27-join-the-bulls-on-the-road-official-travel-club/

Courtyard Car Park Closed Until Early September

The Courtyard car park, which is opposite Edgar Street, will be closed until early September.

A 'Big Top Arena' is being put up today.

The closure will put pressure on parking in the area especially when Hereford FC have a home match in particular the game against Chester on August 29th.

Clucas To Leave Shrewsbury

Former Hereford United striker Sam Clucas is set to leave Shrewsbury.

Clucas was seen warming up at Edgar Street last Tuesday before the friendly.

However manager Gavin Cowan has said his future is not with Shrewsbury.

“I think there’s been some interest in him," said Cowan. “It’s really down to his agent, to our CEO. I’m not too privy to what goes on. But the movement is down to them and what it is that they want to do.

“I’ve been quite vocal that he’s not going to be part of my plans. He’s on the transfer list.

“We want to do things right. But it’s his prerogative, he will decide his future.”

Meanwhile another Shrewsbury player is likely to be at a different club shortly.

Striker Callum Stewart is expected to join a National League club.

“Yes, he has a lot of suitors from the National League. I think he’s in the process of choosing them at the moment.

“He’s a very good player. I think the National League is really hot for him right now. I think he’s got a few choices to make." 

 

  

Around Edgar Street Last Tuesday

Some pictures from around Edgar Street last Tuesday evening when Hereford played Shrewsbury in a pre-season friendly.

 

New Hereford Women head coach announced

Hereford have announced Hugh Brookes as the new head coach of it's women's team. 

The 21-year-old holds holds s UEFA C Licence and has been coaching within the Herefordshire FA’s Girls Emerging Talent Centre since 2022.

"Hugh was very impressive during the interview process and while he is young, the way he spoke about football to us demonstrated the real experience he already has," said Bulls chairman, Chris Ammonds.

Brookes added: "I am really excited by this opportunity and cannot wait to get started. I am passionate about coaching and want to push as far as I can with it.

“This role represents a step up for me, but it is a step I believe I am ready for and I am desperate to prove myself. I’m looking forward to meeting the squad properly and getting them on the training pitch – I’m optimistic there are exciting times ahead."

We Did Enough To Win Said Shrewsbury Manager

Shrewsbury manager Gavin Cowan felt his side did enough to win last night's friendly at Hereford despite going down to an early goal.

“We had a little bit of an environment shock in the first 10 minutes, I relayed to players that I don’t think Hereford will be seeing this as a pre-season friendly - I think we were very much thinking it was going to be that, and it certainly wasn’t," said Cowan as reported by the Shropshire Star.

“We went 1-0 down and we were miles off it in terms of our application, which I’ve not said previously.

“Thereafter, we came into the game and just dominated and created a lot of chances and didn’t convert, which obviously that’s what the game’s about, outcomes.

“You see the second half, we took complete control of the game. We had I don’t know how many chances (there were) - my centre-halves could have scored a couple between them, if not hat-tricks. 

"We need to do better in terms of finishing, which I think is coming. I’m seeing it in training every day, so I think it’s going to come.

“But tonight, for whatever reason, we just couldn’t. I think they might have had some sort of spell on the goal or whatever, but it just wouldn't go in.”