Just a few weeks ago Hereford were 33/1 to win the National North League title.
Today they are 12/1
No doubt topping the league has brought the price down.
South Shields remain most favoured at 5/2.
Macclesfield are 9/2, Chester and Morecambe are 10/1.
The much missed former Hereford United striker Adam Stansfield, who died from bowel cancer when just 31, would have been 48 today.
BBC Sport are to broadcast the FA Cup tie between Redcar and Darlington.
On Saturday Hereford supporters will hold a one minute applause in the 22nd minute of the game to remember 'Jamo'.
Hello Brand studio, who have offices in Hereford, Bath and Toronto, are the new sponsors of the Hereford Suite.
The sale of Bath City to new owners has been completed. They have promised to invest £6M in the club.
This from Cityam:
A consortium led by mobile gaming entrepreneur Andrew Stalbow has completed a takeover of Bath City FC in a £6m deal said to represent a record investment for non-league football.
Stalbow, who helped create the Best Fiends and Angry Birds games franchises, heads an international group of investors which also includes executives from consultancy giant Bain and Company and musician Curt Smith of seminal 80s band Tears for Fears.
The group raised £6m to buy Bath City from the supporters’ society which had owned the club since 2017 and enact an ambitious plan to take them from the seventh tier into the English Football League for the first time in their history.
“Our role is to unlock Bath City’s potential and transform the club. Our work starts today,” said Stalbow. “The partnership that we will build between the supporters, the city, the community in Twerton, the players, the coaching staff, the operating team and the investors will set us apart. This is a unique opportunity.”
Bath is one of the most notable English cities never to have experienced league football, despite its rugby union team being a mainstay of the top flight and attracting investment from billionaire Sir James Dyson.
Bath City were in the fifth tier as recently as 2012 but have struggled to return to the National League since then and were relegated to the Southern League Premier Division South last season.
The Best In Non-League Final is part of the Football Contents Awards for 2026.
Here are the nominations:
A Dad, His Lad and His Lad follows Chris Law, his son Charlie and his father Peter as they visit lower-league football grounds across Scotland. The project began after Peter suffered a stroke and could no longer get to matches as easily, with Chris and Charlie deciding to take him to a different ground each week. Their coverage has since expanded beyond groundhopping to promote positive mental health and an Assisted Support Needs sensory bag initiative for supporters attending football.
Adam Anselm is part of Tonbridge Angels’ first-team staff as an analyst. He began coaching Dorking Wanderers’ Under-8s and Under-10s at 16 before moving into senior football with Kingstonian as an analyst. He later worked in first-team recruitment at Dorking Wanderers and as an analyst with Merstham, before starting the 2025/26 season at Raynes Park Vale and joining Tonbridge in October 2025. His work gives him direct experience of analysis, recruitment and preparation within non-league football.
AFC Fylde’s media output follows the Coasters throughout the season through written news and its dedicated Coasters TV platform. Current video coverage includes match highlights, pre and post-match interviews, first interviews with new signings and behind-the-scenes features such as the club’s men’s media day. The website brings that video together with match reports, previews, transfer news and coverage of both the men’s and women’s teams, providing supporters with regular access to events around the club.
AFC Welwyn has made digital media a major part of the club since its formation. Its content includes match highlights, interviews, behind-the-scenes features and community stories across YouTube, TikTok, Instagram, Facebook and X, while matches are also streamed through YouTube and Lounges.tv. The club reported more than 11 million social views during the 2025/26 season and continues to use its channels to document a project aiming to climb through the English football pyramid.
Around The Grounds documents football by travelling to matches across the country, with non-league forming a regular part of the channel. Videos put the viewer inside the matchday experience, covering the ground, supporters and atmosphere around individual fixtures. One example followed Scunthorpe United against Chester on Non-League Day as the sides met first against second in National League North in front of a record league crowd. The channel has published hundreds of videos since launching in 2022.
Blair McNally travels to football grounds for his Home N’ Away series, assessing matchdays through factors including atmosphere, price, food, football and facilities. His visits regularly take him into non-league, where the ground and supporter experience are as important to the video as the result itself. Previous episodes have taken him to clubs across Scotland and England, allowing audiences to see grounds and teams that rarely receive the same level of video coverage as professional clubs.
Bury FC’s media team covers the Shakers across matchdays through video, photography, written reporting and live social updates. The club’s 2026/27 output includes full match highlights and post-match interviews with manager Anthony Johnson and players, alongside previews, reports and photography from games. Bury also uses dedicated MatchDay Live updates and has recruited volunteers specifically to capture short-form video, photographs and social content from around Gigg Lane as the club competes in the Northern Premier League Premier Division.
Chris Phillips is the Echo’s chief sports reporter and has covered Southend United for more than two decades. His reporting follows the club closely through every match, press conference, transfer and major off-field development. During the opening weeks of the 2026/27 season alone, his work included match previews, transfer reporting, player interviews and detailed coverage of Southend’s changing squad. The Echo says Phillips has covered the club for 23 years and attends every Blues match and press conference.
D1VERSITY is a Southend United matchday vlogger who follows the Shrimpers home and away. His videos are built around attending games, capturing the stands and giving his own reaction to what happens on the pitch. The channel remains active in 2026/27, with new vlogs appearing immediately after Southend fixtures and recent coverage including the club’s match against Scunthorpe. He also contributes supporter reports to Shrimperscast, extending his matchday perspective beyond his own YouTube channel.
The Football Hipster produces matchday video from the non-league game. His work takes him directly to grounds to document fixtures and the experience surrounding them rather than covering matches from a studio. During the closing stages of the 2025/26 National League season, his vlog from Wealdstone’s 1-0 victory over Marine was included alongside the club’s match report, highlights and post-match coverage.
Football Cymru Community is built around domestic Welsh football and the supporters who follow it. The project began with a dedicated community space where fans could represent and discuss their clubs, and it has since developed relationships with teams across Wales. Its account currently describes itself as sponsoring several Welsh clubs, with partnerships including kit and match-programme sponsorships, while continuing to share and engage with football from across the Welsh pyramid.
Non-League HQ is a data platform dedicated to the English non-league pyramid. It provides results, fixtures, league tables, form guides and ELO ratings for clubs from Steps 1 to 7, with records stretching back to the 2021/22 season. The site also tracks cup competitions and individual statistics, including goalscorers. By bringing information from a large number of divisions into one platform, Non-League HQ gives supporters a structured way to follow clubs far beyond the National League alone.
Embracing The Vision is created by Lee Eltringham and follows football across the North East through on-location video. His current output includes matches involving clubs such as Gateshead and Blyth Town, alongside grassroots and lower-league fixtures. Lee films from the ground and publishes match-focused videos and clips, with recent posts covering pre-season games and dramatic moments captured from the stands. The project also extends into women’s and grassroots football around the region.
I Had Trials Once is hosted by former players Gareth Seddon and Jordan Hulme and combines football interviews with dedicated non-league discussion. Guests talk through their careers and the realities of playing at different levels of the game, while the recurring A (Non) League Of Their Own format focuses specifically on stories from the National League down through the pyramid. Recent 2026 episodes have covered club finances, promotion structures, transfers, grounds and the experiences of players moving between professional and non-league football.
LOVE NON-LEAGUE combines football content with direct experience of recruitment inside the non-league game. The account describes its focus as the lighter side of non-league football while also operating around player recruitment. Its founder has held recruitment roles with Braintree Town, Tonbridge Angels, Maidstone United and Wealdstone and is now Head of Recruitment at Welling United. The platform’s social feed follows clubs, players and stories from across the pyramid while maintaining that connection to the working side of non-league football.
John Sinclair TV takes viewers to football grounds across the professional and non-league game, with a significant part of the channel devoted to visiting smaller clubs. His matchday vlogs cover the journey, stadium, supporters and match itself, with recent non-league trips including Merthyr Town against Worksop Town and Brackley Town against Kidderminster Harriers. The channel’s own description identifies non-league, league and European matchday vlogs as its focus, with John continuing to travel to clubs rather than concentrating on a single team.
SE Dons have taken the audience built through YouTube football into the English non-league pyramid. Founded in 2014, the club spent years documenting Sunday League football before entering the National League System. After earning promotion in 2025/26, the Dons now compete at Step 5 in the SCEFL Premier Division. Their 2026/27 season has already produced another major chapter for the channel, including the club’s first FA Cup campaign and a 6-0 win on its debut in the competition.
Matt Smith, better known as Smiv, has been documenting football on YouTube for more than a decade. His early work followed Palmers FC, the Sunday League team he ran with friends, before his On The Road series took him to grounds throughout the football pyramid. That format remains active in 2026, with Smiv again travelling to clubs and building videos around the matchday itself. He has also produced a Tier 10 to the Premier League series, following football through the levels of the English pyramid.
Southend United’s club media operation covers the team through BluesTV, YouTube, the club website and its social channels. BluesTV provides highlights and exclusive pre and post-match interviews, while the club regularly publishes full press conferences with players and the head coach. Its 2026 coverage included Kevin Maher’s previews of National League and FA Trophy fixtures, player interviews and reaction following the club’s Wembley success. The wider matchday output also includes reports, photography and live supporter information.
The Football Stadium Show is created by Thomas Sandamas and uses on-location mini-documentaries to explore football grounds, clubs and stories. Non-league is a major part of the channel, with Thomas visiting stadiums, interviewing supporters and club figures and researching the history behind the teams he covers. His work has also examined wider issues affecting clubs, including Grays Athletic’s long period without a permanent home and the campaign surrounding the club’s former Ship Lane ground.
The Premier Non League Podcast is a group show built entirely around following the non-league game. Its current A-Z of Non-League format uses a different letter as the starting point for each episode while the hosts also discuss results and developments involving the clubs they support. Episodes during 2026 have covered the run-in, Worthing’s season, sponsored teams Tividale Ladies and Tarring FC and wider talking points from across the pyramid, with different members of the panel bringing perspectives from their own clubs.
Through the Turnstile of Non-League Football was founded by Christian to tell stories from the grassroots and non-league game. The site publishes club features and one-to-one interviews with players, volunteers, coaches, photographers and other people working around football. Its 2026 coverage has included Non-League Finals Day, the rise of AFC Whyteleafe and a behind-the-scenes feature with Welling United’s volunteers. Christian has also expanded the project into the printed Parks to Pitches magazine.
Wroxham FC used the similarity between its name and Wrexham as the basis for the three-part Welcome to Wroxham series. The mockumentary introduces the Norfolk non-league club, its ground and the characters who keep it running, including long-serving groundsman Barry Letten. The campaign began with a trailer that passed 300,000 views and led to national media attention before the first episode was released. Wroxham’s wider club media also continues to publish match photography, videos, reports and updates across its men’s and women’s teams.
The Iron Hour is a Scunthorpe United podcast hosted by supporters and published as part of the talkSPORT Fan Network. Its weekly episodes cover matches, club news and the wider National League, while regular guests bring additional perspectives from inside and outside the club. Ahead of 2026/27, the team recorded dedicated season-preview interviews with chairman Michelle Harness, James Moody and manager Andy Butler before moving into weekly match discussion, opposition previews and National League predictions as the campaign began.
These finalists were selected from around 29,000 nominations across 24 categories. The entries were reviewed through the 2026 judging process. The judging panel makes up 50% of the final result, with fan voting providing the other 50%.
Vote for your favourite finalist on our website, or join the conversation on Instagram and X. Voting closes on Saturday, 3 October 2026 at 23:59 (UK time). Your vote will help determine the winner of the Best In Non-League category at the Football Content Awards 2026.
Segregation will be in place at the Stafford v Hereford FA Cup Tie on Saturday September 19th.
Ticket prices for the game have been revealed.
Seated:
Adults £12, Concessions £9, Juniors £3
Standing:
Adults £10, Concessions £7, Under 18 £3
To purchase tickets: https://staffordrangersfc.ktckts.com/event/srffacq2/fa-cup-v-hereford-segregated
More from Stafford:
Please Note: THIS WILL BE A SEGREGATED FIXTURE
Hereford supporters, please purchase AWAY FANS - GENERAL ADMISSION
Home gates to open at 12:00 with entrance to the Social Club only via Main Ground Entrance.
Away gates will open at 12:30 with entrance via the away turnstiles situated on the left-hand side of social club as viewed from the road. Entrance to the away end is via pre-paid tickets only - please select the away option at payment.
Individuals requiring accessible admission please report to one of the stewards on arrival who will direct to the correct location. For any further information please contact the club on 01785 602430.
Ticket Pricing as follows:
Adults: £10
Concessions/Armed Forces: £7
Under 18s: £3
Under 10s: Free
Main Stand Seating: £2 fee - no unaccompanied Under 18s will be granted access to the Main Stand.
As per FA regulations - it is paid entry for all spectators. This can be completed on the day by cash or card, or alternatively digitally in advance to be scanned on the day.
To assist our gate team of volunteers, please have your tickets available to be scanned or cash/card ready for purchase.
A large selection of HFC pin badges will be on sale pre match this Saturday v South Shields. The badges pictured are available at £1 or £4 each ( cash only ) from a sales point in front of the matchday ticket office. All net proceeds go directly to HFC.
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| Harrison Sohna's Second Goal Against South Shields Last Season |
The bookmakers have priced a victory for Hereford over South Shields on Saturday at 2/1.
Currently Hereford top the National North League with 19 points from 8 games. South Shields have 17 points from 7 games.
On Tuesday evening Hereford win their game at Harborough (12th) 3-0, South Shields, at home, beat Marin (21st) 2-1.
Hereford's home form is 3 wins and 1 draw.
South Shields away form is 2 wins and 2 draws.
As for goal difference Hereford's is plus 11, South Shields is plus 5.
Hereford 2/1 Draw 13/5 South Shields 11/10
Following their 2-1 win over Marine last night, South Shields manager Mike Williamson spoke about playing at Hereford On Saturday.
"We've got to recover, we've got to make sure we do that properly," he said.
"We'll be in tomorrow, we'll de-brief the game and we'll look at Hereford.
"We know how hard it's going to be down there, they had a convincing win this evening.
"They are a good team, they are a big club, good stadium and good facilities.
"It's going to be difficult, it was last year, but we've got to be prepared and make sure we go there and hit the levels we did today."
This from the National League's Tom Scott:
The nominations for Manager of the Month are...
John Rooney (Macclesfield)
P6, W5, D1, L0
W 1-0 v Marine (A)
W 2-1 v Radcliffe (H)
D 0-0 v Spalding United (A)
W 2-1 v Brackley Town (H)
W 2-1 v Darlington (A)
W 3-0 v Hebburn Town (H)
Daniel Moore (Hebburn Town)
P6, W4, D1, L1
W 3-1 v Southport (H)
D 1-1 v Brackley Town (A)
W 1-0 v Worksop Town (H)
W 2-1 v Buxton (A)
W 4-2 v King's Lynn Town (H)
L 3-0 v Macclesfield (A)
Aaron Downes (Hereford)
P6, W4, D1, L1
L 2-1 v Buxton (A)
W 1-0 v Marine (H)
W 3-0 v Radcliffe (H)
W 3-0 v Worksop Town (A)
D 1-1 v Chester (H)
W 1-0 v Southport (A)
Ross Jenkins (Oxford City)
P6, W4, D1, L1
W 1-0 v Bedford Town (H)
W 1-0 v Spalding United (A)
D 1-1 v Harborough Town (H)
W 4-1 v Spennymoor Town (A)
L 3-2 v Buxton (H)
W 1-0 v Worksop Town (A)
The nominations for Player of the Month are...
Rio Allan (Scarborough Athletic)
Allan hit an incredible seven goals in a rollercoaster month for Scarborough Athletic that included goals against Hednesford Town, Spennymoor Town and Southport.
Jake Charles (Hebburn Town)
The striker notched winning goals against Southport and Buxton while his goal against Brackley Town got the Hornets a point on the road as they make life in the National League North look easy.
Luke Duffy (Macclesfield)
After a near perfect month for Macclesfield, the list of their possible inclusions was a long one. Duffy is more than worth a nomination after crucial goals against Radcliffe and Brackley Town – he also notched an assist for their opener at Darlington.
Sisa Tuntulwana (Buxton)
An up-and-down start for Buxton in August but Sisa Tuntulwana was a shining light after hitting five goals – including an opening day double against Hereford and the winner against Oxford City.
Jubilant Hereford supports after their 3-0 victory at Harborough last night.
A selection of pictures from the second half of last night's game at Harborough.
“I’m bitterly disappointed, as in the first half I hought we made a good account of ourselves and I felt we could get at them in the second,” Austin told the Harborough Mail.
“A mistake so early has knocked the stuffing out of us. It’s poor because we gave it to them, to an extent. They’re a very good team and we got beat by the better side.
“We’ve been really good in phases again tonight but we’re missing that clinical edge. It might be something to look at, but let’s not panic, we’ve come up against a good team.”
In the second half there was an incident involving the Hereford keeper Theo Richardson and several Harborough players. Versions differ but it appears Richardson was clearing the ball when he caught one of the Harborough players.
“That was handbags, wasn't it!?
“We needed one of them things (decisions) to fall our way and unfortunately they didn’t.”
Later in the interview Austin was booked for 'fronting up with the Hereford staff'.
“I felt like their assistant was a bit classless while he was winning, They then go up the other end and score and he celebrated even worse.
“I just said to him he should win with a bit of class. I can lose with class, so he can win with it. But that’s just non-league I suppose.
“I won’t lose any sleep over it, we’ve got another game to play at theirs. Tonight, I’ve got to congratulate them and lick our wounds a bit, and take our medicine.”
A few pictures from last night's first half at Harborough.
Cox Watches As The Ball Flies Into The Back Of The Net
After last night's game at Harborough Hereford striker Cawley Cox was interviewed by Terry Goodwin for BBC Hereford and Worcester.
Cox scored the second of Hereford's three goals, his first for the club.
"It's nice to finally get off the mark," he said.
"I needed this goal to be fair.
"Everyone around the club, the players, staff, fans, have been very supportive, I really appreciate that.
"It's a big goal for me, thank you everyone.
"I said to the boys you can see why they haven't lost here for two years, they are a good outfit, they are difficult to beat.
"To score three here I think most teams will struggle to do that this season, so I think that's a really good win here, we move onto Saturday."
Have you looked at the table?
"Yes I have looked, it's very very early on so we are not getting ahead of ourselves.
"It's nice to see and it's a good marker to start with but we've got to keep it there now."
How have you settled in?
"Yes, really well to be fair. I think everyone gets on with everyone and you can see whenever anyone scores everyone is buzzing for each other.
"Pells and the Gaffer have created a really good atmosphere in and around the club. Everyone around the club is so close knit, I'm really enjoying my time here so long may it continue."
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