David Keyte has said that following Hereford United is in the blood even though his passion for the Bulls has cost him around half a million pounds since becoming chairman three years ago.
"You think about the fact that you've worked forty years to get yourself into that position and it's taken under three years to blow a lot of it on a passion, Hereford United," Keyte told BBC Hereford and Worcester.
"I first came here in 1964 with my dad.
"It is in the blood, same as everybody else."
Keyte says he sometimes thinks what he might have done with the money but admits there have been some great moments.
"It is a big sum of money that I could probably have done something else with in the last three years.
"But you can't take away spending the day at Hillsborough, that Sheffield Wednesday game.
"Or spending two or three hours with Doug Ellis at Aston Villa that night.
"Those are memories that are worth a fair amount of money."