Hereford FC chairman Chris Ammonds has been talking to BBC Hereford and Worcester about the five year sponsorship deal with MandM announced yesterday."It's a really big deal for us," said Ammonds.
"There is a financial element to it which is very helpful and it gives us security over the five years which demonstrates MandM's commitment to the club.
"But it also helps us in terms of the retail stock that we can supply, the Hereford FC branded clothing and leisureware we sell in the shop.
"The shop has had a fantastic couple of years off the back of the improvements on the field and we are hoping that this deal with MandM will continue to see that improvement."
MandM have a new office across from Edgar Street in the Old Market retail area.
"It's not that far away.
"We get brilliant support from local businesses community and adding MandM to our group of fantastic sponsors is really good.
"Clearly there is a link back to the what I sometimes refer to as the good old days of the 90s and early 2000s when MandM Direct were kit suppliers to Hereford United. It's a really nice historic link.
"Those local links for a club like us wich is geographically challenged in terms of the football world in terms of where we are located so the support from the local community and the local business community is fantastic.
"We're really looking forward to seeing how this relationship developes over the course of the next five years.
"There's a lot with MandM's retail expertise they can help us with.
"I think when you are with a slightly bigger supplier or a more national supplier you can't always get hold of, the fans love to see the training tops and the training gear the players wear and we're not always able to source that and buy in small enough quantities to sell in the shop.
"With the MandM deal we will be able to look at bringing in training gear, bringing in tracksuits the players wear to travel in, we may be able to put those in the club shop for the supporters to look at.
"One of the big things we've always had an issue with is trying to get toddlers and baby clothing that mirrors replica kit, hopefully through this MandM deal they are pretty confident they can start to produce this sort of stuff.
"We've always wanted to do it but it's not been straight forward because of the sort of quantities you have to buy to make it worthwhile.
"Hopefully with MandM we will be able to look at that market.
"I know there are plenty of parents who have already asked that question which is great."