Westons, who are one of the main sponsors of Hereford FC, have installed a £3M canning line at their Herefordshire plant.
From this month onwards all the cans it produces will now be packaged at the site in Much Marcle.
The production line will produce 12,500 cans per hour, which the company says “reflects the increasing dominance of canned products within the cider category and beyond.”
Helen Thomas, managing director at Westons Cider, said: “Over the past year it’s become clear just how important it is for us to control our own destiny, particularly when it comes to getting our world-renowned ciders from our mill into people’s hands.
“Bringing all of our canning requirements in house means we’ll control our supply chain end to end and will no longer be reliant on third parties. This will mean we can provide a better service to our customers by responding even more quickly to future upticks in shopper demand."
Westons currently employ 230 people and has a turnover of around £65M. Their current sponsorship deal with Hereford FC is until summer 2023.