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Next Game: Away At Scunthorpe In The League On Saturday 21st December At 3.00pm

Tuesday, May 01, 2018

FL Clubs To Discuss Continuing Match Programmes



The Football League are to discuss whether it should remain compulsary to produce a match programme.

According to the Guardian some clubs lose money on producing the programmes. 

"A number of clubs have asked the EFL if the mandatory publication of a match programme can be addressed as a result of an overall decline in sales and the proliferation of digital and social media, which has the ability to deliver the same content in a more cost‑effective manner," said the EFL in a statement.

Mansfield chief executive Carolyn Radford said she recognised why some clubs wished to stop having to produce a programme.

"We’d always have a programme because it’s a voice from the club to the fans and it’s something some people keep religiously,” she said.

"It’s part of the fabric of the club and an important piece of memorabilia, a collector’s item. I know we’re moving more online, but it’s different having something to hold.

"It costs us more to produce than it raises, so I can see commercially why some clubs would want to get rid and I think if it was no longer compulsory a lot of clubs, particularly in the lower leagues, would drop out. But it’s still an important part of football’s history."

During the past season Hereford FC have produced a glossy 64 page programme for almost all games at a cost of £3. 

It's thought around one in five spectators purchase a programme which suggests Hereford sell around 520 per game. Given 23 home League games and 7 cup matches the gross income from match programmes last season would have been around £46,800.