A selection of pictures from the first day of the Wembley club shop in the Old Market.
Hereford players Joel Edwards and Rob Purdie were at the launch, along with commercial director Chris Ammonds, PR officer Jamie Griffiths and Radio Hereford FC's Keith Hall.
The shop will now be open every day up until Wembley, but the club shop tweeted that should demand drop it may close sooner.
The unit caught the eyes of passersby, with many stopping to take photographs themselves.
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| The shop before it opened at 10am |
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| BBC H&W's Nicola Goodwin was speaking to shoppers |
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| Dedicated volunteer Rob Bullock |
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| Rob Purdie spoke to Nicola Goodwin |
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| Signage provided by The Sign People |
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| Club captain Joel Edwards and Hereford stalwart Rob Purdie |
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| Purdie signing a fan's shirt |
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