Bulls News have agreed with Hereford United that they will sponsor striker Stuart Fleetwood this coming season.
It will be the first time BN has sponsored a player since the 2006/07 season when they sponsored Fleetwood during his first spell with the Bulls.
Also sponsoring a player this season is the FunBus. They'll be backing another striker, Mathieu Manset.
Sponsoring a player costs £300.
Hereford United are also offering a Golden Partner Scheme whereby businesses or groups will have the chance to buy a package of sponsorship at a discounted rate of just under £5,000. In essence the deal includes match day hospitality, player sponsorship, match ball sponsorship, advertising around the ground and in the programme.
"We need to raise the image of the club both locally, nationally and internationally," said Chairman David Keyte.
"Hospitality and sponsorship is a major part of the football business and we now have to make sure that the club is moving forward."
And the club has also announced that they are 'revamping' the hospitality rooms. Two former legends, John Charles and Terry Paine plus former manager Colin Addison are to have hospitality rooms named after them.