The Football League have announced a three year extension with Johnstones Paint to continue their Trophy sponsorship.
In a statement, FL chairman Lord Mawhinney said: "I am delighted that another of our highly valued partners has decided to extend its relationship with The Football League.Johnstone's Paint's continued commitment is excellent news for clubs and will help boost our ongoing efforts to raise the profile of this competition.
"Two seasons ago, we implemented a number of changes to increase its spectator appeal.Additionally, clubs have sought to attract a new family audience to midweek cup football through a range of innovations.
"The result of these efforts has been that crowds have increased by 69% during the first two years of the current agreement.We aim to continue that progress."
There is no mention of whether the renewed sponsorship is worth more to clubs than the current deal.