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New poultry deal for Bulls
Hereford United have extended their sponsorship deal with Sun Valley.
The food manufacturers are part of American giant Cargill and have their European headquarters in the city. They have been the club's principal shirt sponsors since 1990. Founded by a consortium of local farmers in 1960, Sun Valley still has its roots in rural Herefordshire.
The new deal will run for two years, ending in May 2005.