Season ticket sales at Cheltenham Town are reported to be up by a third so far.
The club sold about 1200 tickets before the 'early bird sales' finished at the end of last week.
According to GloucestershireLive, one in four sales this summer are new or returning supporters who were not season ticket holders last term.
The club recently launched a 'Made of Cheltenham' campaign. Manager Michael Duff, assistant manager Russell Milton and goalkeeping coach Steve Book were all
part of the 1998/99 Conference title winning squad that lifted the club
into the Football League for the first time.
"The club built a campaign around the things that make it a special place to be," said associate director Murry Toms.
"Michael Duff, his backroom staff, the players and the board all played a part in it over the past six weeks and the team is happy to see their hard work pay off with a third more sales compared to last year with one in four new, or returning, supporters."
As part of the campaign Cheltenham have cut adult season tickets by £20 and under 16's can buy a season ticket for £45 with a replica shirt included.