Hereford United manager, Graham Turner, took time off from Edgar Street last Thursday to attend the opening of M&M Direct's new warehouse just a few miles outside Hereford.
Turner pressed the start button on a conveyor belt at the warehouse as part of the opening ceremory.
With Turner were several of the Hereford United players including Ben Smith and Steve Guinan. Our picture, taken by Andy Compton of the Hereford Journal, shows the players with the Chief Executive of M&M Steve Robinson.
Also in attendance were the Mayor of Hereford, Kevin Wargen and the Mayor of Leominster, Peter McCall.
M&M was started in 1987 by Businessmen Mark Ellis and Martin Churchward from Herefordshire and Worcestershire respectively. They were introduced by the Nike representative Ken Mallender and soon started to sell end-of-line sports ware.
From humble beginnings the company's turnover is now close to £80m per year.
Ellis has been a Hereford United supporter for many years and Mallender played for the Bulls for two seasons in the early seventies.
The M&M Direct name is on the back of the Hereford United shirts.