Darlington have launched a mid-season squad builder after sacking manager Josh Gowling, but it's proved controversial among fans.
There was a mixed reaction on social media after the club, who are 23rd in the National League North, set a £30,000 target for donations to help new boss Steve Watson.
It comes off the back of last summer's record Boost the Budget which raised more than £160,000. Josh Gowling, the former Hereford manager, was appointed in the September after his predecessor Alun Armstrong was dismissed. Gowling himself was then sacked last month after failing to turn things around.
Launching the scheme, Darlington FC Supporters Group - a majority shareholder in the club - said more is now needed and the rewards, such as a meal with the manager, previously offered won't be available this time around.
It did say the board had promised money raised would go into the playing budget.
"The New Year begins with a new management team in place and renewed optimism for the future," a statement said.
"The appointment of Steve Watson and Terry Mitchell has galvanized the fan base, whilst the players, directors and volunteers of Darlington Football Club remain fully focused on maintaining our National League North status.
"DFCSG directors debated long and hard the ‘pros and cons’ of launching a mid-season Boost the Budget, particularly after the record-breaking amount raised in 2023. The overwhelming conclusion was that ‘extraordinary times call for extraordinary measures’ and further financial support to the football club was justified and necessary.
"Whilst we’ve got a good group of players, we are lacking strength and depth in a few key positions. A target of £30,000 would enable Steve to make permanent signings that would make a big difference. We’ve been given assurances by the DFC board that all monies raised would be made available for the playing budget.
"We are aware of the rising cost of living and the recent expense of Christmas, so there is absolutely no pressure to contribute. It is important we look after ourselves and our families first and foremost. However, if you are fortunate enough to be able to invest, it will make a significant and material difference to maintaining our National League North status."
Not all fans are happy though.
One Twitter user said: "This is absolute nailed on proof the club is being run abysmally. When AA signed a new contract and the magical fans raised a record £162,000.00. The budget was cut by 20%. From 3 managers in 11 years to 3 in four months. Fans are bring [sic] taken for mugs!"
Another said: "A daft question maybe, but what do the various sponsors pay for?"
Another questioned: "Why when you wasted our money last time?!?!"
Despite some criticism, after just 24 hours, £15,000 has been raised.