Hereford chairman Jon Hale has been speaking about the appointment of James Smith as commercial director.
"James Smith has come in," said Hale.
"Absolutely brilliant personality in terms of commercial, a lot of good contacts.
"He's traded in Hereford for a long time, he's well known.
"It's not just with bars and events but across the whole commercial portfolio.
"I think he's going to dovetail in very very nicely.
"He's got massive energy, he's very hands-on, he wants to get involved and get amongst it.
"He wants to talk to supporters, he's having his commercial forum as well which is a great idea.
"He just wants to see what he can do to push this club along and I think we're very lucky to have him on board.
"I think we'll all benefit from his energy and move forward together."
In the interview Hale also talks about season tickets, possible signings and squad builder.
Listen at: https://www.herefordfc.co.uk/interview-jon-hale-on-season-tickets-and-squad-builder/