With the news that manager Josh Gowling expects two of his squad to leave Edgar Street because of better offers elsewhere, it's never been more important than to try and help increase the club's football budget.
Currently that budget appears to have been frozen at last season's level which was much reduced from the previous campaign.
If the aim of the board this season is to be in the play-offs than Gowling will have his work cut out to find players good enough for the task.
However a good level of season ticket sales might allow the board to help Gowling.
Online sales start at 4pm this afternoon.
Full details are here: Hereford Season Tickets On Sale Online From Wednesday