After being dumped out of the FA Vase by Cleethorpes last Saturday, Alvechurch manager Ian Long has rounded on some of his players.
"I am devastated to be honest and very disappointed in some of my players," said Long as reported by the Bromsgrove Adertiser.
"We looked comfortable right up until they scored but after that we never looked like getting back into the match.
"We didn't seem to have the energy to recover and Cleethorpe looked comfortable.
"We had a lot of fans come up to watch the game and I can only apologise because what happened in the second half was unacceptable."
The defeat ended a 14 game winning run.
Meanwhile the club are hoping that several coach loads of supporters will make the trip to Edgar Street when the two teams meet on January 23rd.