Swindon have confirmed that they will charge £25 to watch fourth tier football this season, and have placed the blame on the wage capping rules.
Chairman Jeremy Wray told the press that, despite offloading a string of high-earners in the summer, they had little choice but to increase ticket prices in a bid to beat the wage cap:
“We’ve had to review all the pricing, not least because we’ve been subject to a wage cap in League Two. We’ve had to do some very careful analysis in order to try and comply with that."
Wray has hinted they will offer promotions to home fans to try and drop ticket prices through the season, and confirmed he was specifically targeting away fans:
“If you’re asking me who I’m conscious of hitting or supporting then obviously I’m going to say I want the Swindon fans to bear as little of the brunt of this as possible.”
Home fans are not only being offered discounts through the season, but casual visitors will also be able to get an immediate £6 discount by choosing the home-only terrace option.
Currently the Bulls offer both terracing and seating to away supporters. Maybe it's time they adopted the attitudes of other clubs and offered the more expensive seating option only.