Tucked away in yesterday's match programme was the excellent news that Weston's Cider have agreed to back the Bulls for the next three seasons.
"We are pleased to announce the continuation of Weston's Cider sponsorship of the club. The sponsorship deal will be in place from the start of the 2020/21 season and continue for three seasons.
"Weston's Cider have been very involved with Hereford United and subsequently Hereford FC since it was formed, including the high-profile sponsorship of the Len Weston Stand and the Stowford Press branded 'Radfords Bar'.
"We look forward to continuing to work with such a forward-thinking company with such great brands and products and appreciate all they do for the club, our volunteers and fans."
Weston's Cider Assistant Brand Manager Gemma Evans commented: "Weston's are delighted to be continuing our support of Hereford FC.
"Our relationship with the club goes back a long way. Len Weston was a benefactor and former president of the club and it's been a part of our family history for many years.
"We want our partnership to continue for the benefit of the club, the fans and the community."