Hereford FC director Mick Merrick has confirmed that the football budget will rise by 40% this coming season. Last season he said it rose by 50%.
"We've had extensive discussions," said Merrick in a video interview on the OS.
"We are in no doubt about how the fans felt about last season's performances. We've conveyed that to the management team.
"They are working really hard, everyone works really hard around this club, they are working particularily hard to make sure that they bring in the kind of players that are going to get people excited next year.
"We want to be in the play-offs basically, challenging for promotion.
"This will be the first season with their players, their team, our team collectively, hopefully challenging.
"We've had detailed discussions with Tim (Harris). There is quite a lot of activity going on about trying to attract and recruit the right kind of players.
"Everybody wants to get back into the Football League, there's no doubt that that is what everybody here wants to do and we're no different.
"We are really ambitious but we're not going to let the club go bust in an effort to try and do it.
"We're not going to blow the budget on bringing in big-ticket managers, big-ticket players, big-ticket everybody because we've seen that doesn't really work.
"Frankly we're well off because we've got such a fantastic bunch of supporters who come and see us through thick and thin. That provides the funding for us to attract players and hopefully make our way up to the Football League in the not too distant future."
As regards the football budget:
"50% was the increase in budget from going into last season and this year we are looking at a 40% increase in the football budget and that is significent.
"We never discuss figures as that gives competitive advantage to other teams in the league. Look at the relationship between the gates we get and the kind of funding that we can produce and that ought to make us competitive right upto the top of the league.
"We rely on gates and we do need to keep that up. But I also understand we need to deliver something that people want to come and see."
"We are really ambitious but we're not going to let the club go bust in an effort to try and do it.
"We're not going to blow the budget on bringing in big-ticket managers, big-ticket players, big-ticket everybody because we've seen that doesn't really work.
"Frankly we're well off because we've got such a fantastic bunch of supporters who come and see us through thick and thin. That provides the funding for us to attract players and hopefully make our way up to the Football League in the not too distant future."
As regards the football budget:
"50% was the increase in budget from going into last season and this year we are looking at a 40% increase in the football budget and that is significent.
"We never discuss figures as that gives competitive advantage to other teams in the league. Look at the relationship between the gates we get and the kind of funding that we can produce and that ought to make us competitive right upto the top of the league.
"We rely on gates and we do need to keep that up. But I also understand we need to deliver something that people want to come and see."