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Next Game: Pre-Season

Tuesday, May 01, 2018

FL Clubs To Discuss Continuing Match Programmes



The Football League are to discuss whether it should remain compulsary to produce a match programme.

According to the Guardian some clubs lose money on producing the programmes. 

"A number of clubs have asked the EFL if the mandatory publication of a match programme can be addressed as a result of an overall decline in sales and the proliferation of digital and social media, which has the ability to deliver the same content in a more cost‑effective manner," said the EFL in a statement.

Mansfield chief executive Carolyn Radford said she recognised why some clubs wished to stop having to produce a programme.

"We’d always have a programme because it’s a voice from the club to the fans and it’s something some people keep religiously,” she said.

"It’s part of the fabric of the club and an important piece of memorabilia, a collector’s item. I know we’re moving more online, but it’s different having something to hold.

"It costs us more to produce than it raises, so I can see commercially why some clubs would want to get rid and I think if it was no longer compulsory a lot of clubs, particularly in the lower leagues, would drop out. But it’s still an important part of football’s history."

During the past season Hereford FC have produced a glossy 64 page programme for almost all games at a cost of £3. 

It's thought around one in five spectators purchase a programme which suggests Hereford sell around 520 per game. Given 23 home League games and 7 cup matches the gross income from match programmes last season would have been around £46,800.