M&M, the Leominster based discount clothing group have decided to stop their sponsorship of Hereford United.
"I had asked M&M to let me know by June 1st whether they wished to continue and they have confirmed that they are not going to," chairman David Keyte told the Hereford Times.
"While it is disappointing, we have several people that we are talking to to replace them."
Meanwhile Bulls News will continue to support the club. A deal has been agreed for BN to have two perimeter boards this coming season.