Gillingham Football Club have promised to compensate their 261 supporters who travelled to Accrington Stanley only to see their side lose 4-3. The Gills have now lost four games in a row and have dropped to ninth in the table.
"We'll pay for the supporters who came up this weekend," manager Andy Hessenthaler told BBC Sport.
"I feel really sorry for them.
"Every player in that dressing room will contribute towards the fans' travel up here.
"They deserve better. They can't come up here and pay their hard-earned money to see us do that.
"I feel really sorry for them, they travelled a long, long way on a cold day and they should be rewarded. We haven't rewarded them so I think we should pay them back. We'll pay for all the supporters coming up this weekend because it's not acceptable.
"We're on a bad run. I always take full responsibility.
"I want to repay the fans on the pitch, we haven't done that. We want to repay them and reimburse them for a long journey without a performance."
Next Saturday Hereford United visit Gillingham. Given the prospect of sitting outside on what's expected to be a very cold February afternoon, it's unlikely there will be a large following of Bulls supporters at the game.
Last season the game took place on the first Saturday in April.
Text at top (next game etc)
Next Game: Darlington Away In The League On Saturday 23rd November At 3.00pm