Bulls Chairman David Keyte has told BBC Hereford and Worcester that the Bulls could be looking at pocketing £60,000 from their trip to Villa Park.
Keyte called the draw "the perfect one for Hereford at this stage" before looking at the finances of the tie:
"These midweek games don't attract big numbers but at Villa I would hope for 15-20,000. Quite honestly it will depend on how many we take up if it captures the imagination. Usually you agree on ticket prices that are attractive so we could be seeing an even share of perhaps £120,000 in this game."