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Thursday, June 16, 2011

FA Cup Signs New Sponsors

The FA Cup will be known as the 'FA Cup with Budweiser' after the FA agreed a new sponsorship deal with brewers AB InBev.

The three year deal is reported to be worth £1million less than the previous deal with Eon, while press reports also claim that current FA sponsors Carlsberg have also had to be placated at losing their exclusivity as the sole alcoholic brand involved with the FA.