Wristbands commemorating Adam Stansfield on now on sale at the Hereford United club shop amidst other clubs and outlets in the South West.
Over 1.500 have already been sold. Well-known former player Matt Le Tissier is one customer.
The price is a minimum £3.00 donation, with all profits going to the Adam Stansfield Foundation, which aims to promote youth football in Herefordshire, Somerset, and Devon, as well as awareness of Bowel Cancer.