A special BULLieve poster provides the colour centre fold in the match programme for the Morecambe game tomorrow (Tuesday) evening kick-off 7.45pm.
Bullseye will be on sale around the ground before the game and the club are hoping that as many fans as possible will buy a programme and show off the special BULLieve poster in their windows at either home or at work.
"It would be great to drive through Hereford and see lots of the BULLieve posters up on show. This is a week when we’re asking everybody in the city and county to get behind us football fan or not," said Bulls Vice-Chairman Tim Russon.
For those who can’t make it to the game they’ll still be able to buy Bullseye and bag their BULLieve poster at the club and at the FIT shop in the city centre from Wednesday onwards.
With the Sheffield Wednesday Cup game on Saturday, another special feature of this issue of Bullseye is a look back with seven heroes of old at the seven FA Cup campaigns that have taken United to the Fourth Round including the time when the great Brian Clough personally tried to kick the Bulls out of the cup.