The Football League has announced Marie Curie Cancer Care as its Official Charity Partner for the 2010/11 season.
The charity, which provides care, free of charge, to terminally ill patients in their own homes and in its hospices, was chosen following a vote of over 25,000 Football League fans last season.
As a result, Marie Curie will benefit from unrivalled exposure across The League, including support from all 72 clubs.
The partnership will officially launch on Tuesday 3 August 2010 with the 'Daffodil Derby' Mascot Race at Southwell Racecourse, Nottinghamshire where Football League mascots will complete a stretch of the course to begin the fundraising effort.
Building on the success of last season's work with Help for Heroes, The Football League and Marie Curie have set a fundraising target of £500,000 for the 2010/11 campaign.
Fundraising activities are set to include bucket collections and fan initiatives, as well as a dedicated week of action from 7th to 13th March 2011 where all 72 League clubs will stage a game in support of Marie Curie.
Greg Clarke, Chairman of The Football League, said: "Marie Curie Cancer Care and The Football League are at the heart of communities throughout the UK.
"It is therefore fitting that The League is working with the charity this season and I would encourage all Football League fans to show their support for the partnership in any way possible."
Thomas Hughes-Hallett, Chief Executive of Marie Curie Cancer Care, said: "I am delighted that Marie Curie Cancer Care has been chosen as The Football League's Official Charity Partner for the 2010/11 season.
"Our goal is to raise £500,000 to ensure more local people with a terminal illness have the choice of free home care from Marie Curie Nurses. If we reach our target, we'll be able to fund 25,000 hours of free Marie Curie nursing care.
"The benefits of this partnership will last a long time after the final whistle of the season has gone and I want to thank all The Football League staff, clubs and fans for playing their part."
Meanwhile Bulls News will continue to raise funds for Macmillan Cancer Support in Herefordshire by running a car park at Hay Festival next May.
Text at top (next game etc)
Next Game: Away At Alfreton On Saturday 5th October at 3.00pm