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Jonathan Ford, who has connections with Hereford, has been offered a top job in Welsh football.
The FAW are hoping he will take up their offer as chief excutive.
39 year old Ford has an impressive CV. He made his name at MTV before moving to Irish pop station Atlantic 252 in December 1998. He joined Coca-Cola in 2000 and has masterminded multi-million dollar marketing campaigns for the 2006 Winter Olympics and football World Cup finals and the 2008 European soccer Championships.
Ford went to Hereford Cathedral School before going to Hull University.