Graham Turner has told BBC Hereford and Worcester that players must be more realistic in their pay demands this coming season.
"There is no doubt that [in the past] we have lost players because we couldn't match what they were looking for and we wouldn't pay agents' fees," said the Hereford United chairman.
"But I think there will be a change in the climate now when you talk to agents and players.
"They have got to be realistic and I get the impression that they know that.
"Obviously the good players will still be in demand and will still command good contracts, but there are an awful lot that could do a good job for us who will come down to our wage levels.
"John (Trewick) and I have worked together over a list of players and we have asked some of them if anything is happening yet and it has been a case of, 'no, I haven't had a single phone call yet'."
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Next Game: Boston At Edgar Street On Saturday April 20th Kick-Off 3.00pm