Bradford are to give away 9,000 season tickets - if they can sell the 9,000 adult season tickets they sold this season.
Of the 12,000 season ticket holders this season, 9,000 were adults paying £138. If the club can match that figure at a slightly increased rate of £150 they will give every season ticket holder a second book, effectively making each season ticket worth just £75.
The offer would give the Bantams gate income of £1.35million for the season, putting them in the top three of the division on income, and also increase dramatically the spending on programmes and food.