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Rebranding to raise awareness
Hereford United will move to League Two next season, assuming they are promoted from the Conference.
The top leagues in English football have been renamed with the aim to raise awareness of the lower leagues. Plymouth Argyle, Queens Park Rangers and Brighton & Hove Albion are joining the ranks of the Championship, the new way to describe the first division.
Confused? Well, the Football League claims that the move will help supporters and sponsors to look at lower-division football in a more positive light.
Sir Brian Mawhinney, the Football League chairman, told The Times that the word "division" had become "a bit outdated" and that "we are trying to revitalise the whole thing from being a traditional structure to more brand-led. We want our games to become ever more attractive. We also want a commercial audience to be encouraged to re-evaluate its perception of the League."
Barry Fry, manager of Peterborough United, said: "It's the first time I've ever been promoted without having to kick a ball in 30 years of management."
However some clubs are saying that the announcement of the change of name couldn't have come at a more difficult time as much of the printing of tickets and the like is already done.
At least Hereford United won't have that problem this season.