Former Hereford FC striker Lenell John-Lewis is to front an advertising campaign for John Lewis in the run up to the World Cup.
Now 37 and playing for Boston he was approached by the department store because he is known as 'The Shop'.
“It feels surreal to me to have heard this chant my whole career, and now to be signed by the actual John Lewis… it's mad, and I love it,” he said.
“This summer is going to be packed full of amazing sporting events, and I'm buzzing that 'The Shop' and the shop are finally teaming up to help people create the perfect set up for hosting friends and family - as that's what it's all about.”
John Lewis brand director, Rosie Hanley said: “This year, more people are choosing to watch football from home, so expectations around the viewing experience are at all time high.
“We're making it easier than ever to bring the football home, offering everything fans need to create the ultimate set up under one roof.
“With visuals sharp enough to rival a VAR check and sound so immersive you'll feel like you're right in the stadium, we want to bring fans closer to the action this summer.”
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