Hereford drop Dawleys as shirt sponsor

Hereford have opted for a new shirt sponsor for the 2026/27 season, ending the seven-year partnership with Dawleys.

A new sponsor for the front of the Bulls' shirts will be announced at a later date, the club said.

In a statement, Hereford chairman Chris Ammonds said the decision, taken by the club, came after a thorough tendering process and "wasn’t easy".

He said the club are "immensely grateful for the support" from Dawleys since 2019, including throughout the coronavirus pandemic.

Sally Gibson, managing director of Ross-on-Wye-based Dawleys which provides marketing and business support services, said: “While we fully respect the club’s decision to move in a different direction commercially, we remain incredibly proud of our association with Hereford FC and the role we have played during that time."

Since the club reformed, Jewsons and Central Roofing have been the two other front-of-shirt sponsors.

The full statement from the club can be found here.