Eight years ago this week Chris Ammonds was appointed to the post of commercial director of the newly formed Hereford FC.
So with speculation that 'Stig' may be about to take on another challenge at the club we look back to March 2015.
Hereford FC Appoint Ammonds As Commercial Manager
Hereford FC is pleased to announce that Chris Ammonds has been appointed the club’s Commercial and Office Manager and will be starting work officially on Wednesday 1 April.
Chris has been part of the Hereford FC group for many months. He was originally approached back in June to offer PR and communications advice when the group first decided to go public with the plans they had in place to launch a phoenix club should the worst case scenario occur and Hereford United go out of business.
Welcoming this important appointment, Hereford FC’s Commercial Director, George Webb, said:
‘The Hereford FC business plan contains a detailed commercial strategy to maximise income opportunities and ensure we are a sustainable club moving forward.
‘We are therefore delighted Chris Ammonds has accepted our offer to become the club’s full time Commercial and Office Manager, as we see this as a key position.
‘Chris – or ‘Stig’ as many people know him – has worked extremely hard behind the scenes as we have fought to secure the Edgar Street lease and the football club knowledge he has brought to the table having worked as Media Manager at Wigan Athletic for over three years earlier in his career has been invaluable.
‘He is under no illusions how vital his role is if Hereford FC is to succeed, but the Board have absolutely no doubt he is up to the challenge ahead. We believe he is the right man to drive our commercial plan forward and we feel lucky he has agreed to come on board in an official capacity.’
Giving his thoughts on his new role, Chris said:
‘I’m proud and honoured to have been asked to become Hereford FC’s Commercial and Office Manager and cannot wait to get started.
‘I am, however, in absolutely no doubt how important it is for Hereford FC to maximise its commercial income as sustainability is what the whole club will be built around. It will be my job to hit, and then exceed, all the targets that are included in the budgeted income sections of the business plan.
‘Working with the Commercial Director, my immediate priority is to get season tickets on sale in the very near future and open a temporary office at the stadium that fans can visit. We then have a detailed strategy to work through over the coming months, the aim of which will clearly be to achieve as much commercial income as we possibly can.
‘In the next few weeks I will be making contact with all Hereford United’s old sponsors and will also be approaching new ones. We want all our sponsors – old and new – to feel a real part of the journey Hereford FC is about to set off on and we want businesses to be proud to have their name associated with this club.
‘The club’s 2015/16 sponsorship and hospitality brochure will be finalised shortly and it will then be sent to the many businesses that have already made contact with us.
‘If you’d like to have a brochure sent to your business, please do make contact by e-mailing commercial@herefordfc.co.uk.
‘I very much look forward to hearing from anyone who’s interested in
finding out more about the sponsorship and hospitality opportunities
Hereford FC will be offering.’