Just a few days ago some bookmakers were offering odds of 40-1 for Hereford to win the National North League this season.
This morning that price has been cut to 33-1.
Whether that's anything to do with the latest signings at the club and/or remarks from manager Josh Gowling remains to be seen.
But there does seem to be an air of optimism around Edgar Street ahead of this afternoon's first game.
AFC Fylde remain favourites at 4/1 with Kidderminster at 9/2. Brackley are 10/1.
Spennymoor, todays opponents at Hereford, are 25/1.