Hereford Head Coach Marc Richards has been relieved of his duties, with Head of Football Tim Harris taking on the role in a caretaker capacity.
Assistant Head Coach Will Morford has also left the club.
The decision was made by the Board following lengthy discussions last night.
The decision was made by the Board following lengthy discussions last night.
Hereford Chairman, Andrew Graham, has said the following, as posted on the club's official website.
"We never envisaged making a change this quickly, and this is not a decision we have taken lightly. It has been a really tough call.
‘Marc is without doubt a technically gifted coach who has made some significant changes, but after a lengthy discussion with him about the club’s progress, it was concluded that the Board and Marc’s thoughts differ greatly.
"The performances we have seen at the start of this campaign have also not been what we had hoped for and, when added to a run of just one win in the last eight games last season, as a Board we felt we had to act immediately to give ourselves the best possible chance of competing towards the top end of the National League North table. We believe this is an achievable target and it is what the new Head Coach will be tasked with aiming for.
"As the search for a new Head Coach now begins, I would ask that our fantastic supporters get right behind the players, as always, in the upcoming fixtures, starting with the home game against Telford tomorrow night. We want to make the transition to a new management team as smooth as possible and in the intervening period, with the backing of fans, Tim will help us do that.
"We are confident that we have a talented squad with lots of potential and players who are going to be exciting to watch. We understand that this announcement will be unsettling for many of them, which is why passionate backing from the terraces and stands over the next few weeks will be even more important than usual.
"I can reassure supporters that, as a Board, our focus now is making the right appointment to this most significant of roles. We are ambitious and are absolutely determined to get this right.
"Finally, it is important to acknowledge the significant amount of time and effort that Marc and his staff have put in while at the club. We would all like to thank them for their hard work and wish them all the very best for the future."