Former Hereford United striker Theo Robinson is moving to Southend from Lincoln for a 'undisclosed fee'. He has signed a two and a half year deal.
It will be Robinson's second spell at Roots Hall.
The deal was confirmed at 10.58pm last night just two minutes before the transfer deadline.
Robinson came to Edgar Street on loan from Watford in 2007 and was part of Graham Turner's team that won promotion to League One.