Stuart Fleetwood has been sold to Luton.
The striker has left Edgar Street for Kenilworth Road for an undisclosed fee following a quiet start to the new season. Chairman David Keyte told the official site: "Stuart had a fantastic season last season, he worked tirelessly for the team and was instrumental in helping the Bulls retain their Football League status.
"Albeit a step down for Stuart, this gives him a new challenge and opportunity and everyone at Hereford United wishes him every success for the future."
Fleetwood told his Twitter followers earlier: "Big stitch up! Loyalty is a dead trait these days, maybe I'm just naïve......"
Luton boss Gary Brabin told their official site that Fleetwood had signed a two year deal: "Stuart is a proven goalscorer this level so I'm absolutely delighted to welcome him to Kenilworth Road.
"He's got a great attitude, is a great pro, a poacher and he's exactly one of the types of player I wanted here."