As if history hasn't taught them anything Crawley have, just two years after racking up £1.8million of debt, spent £200,000 on players with £1,000+ a week contracts. On gates of 1,000.
They're not alone in non-league. Fleetwood are paying players £1,500 a week in their ambitious climb up the divisions, and Zamaretto League side Brackley, usually a place for part-timers, offered Stefan Moore £1,000 a week to tempt him to their side.
But, to crown it all, step forward our pre-season opponents Neath. The South Wales Argus today reports that they have outbid both Yeovil and Tranmere by offering Lee Trundle £2,500 a week to come to the Welsh Premier side.
Last season Neath had home league gates as low as 123, peaking at 515, and averaging little more than 200. Trundle, now 33, played 17 times and scored 15 goals for Rhyl in the Welsh Premier in 2000/01 to spark his meteroric rise up the English leagues.
If that signing comes off then Neath will be next. Just like Grays, Chester City, and Telford United.