The Football League has unveiled the new ball for next season - the Mitre Tensile.
Each club will get specially designed balls with club colours and logos, with the press release stating:
The Tensile is a revolution in football design and technology, comprised of just 10 panels and has over 30% less stitching. This optimises power and efficiency, improving airflow and reducing drag on the ball. This increases the average speed of a shot, making it a strikers dream. The ball is the first of its kind and will be used in all Football League matches from the beginning of the 2010/11 season.