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Westons Cider is extending its sponsorship of Hereford FC for a further five years.
The company has been supporting football at Edgar Street for many, many years.
Len Weston joined the Hereford United board in 1946 before being elected as chairman three years later.
After stepping down as chairman in 1965 he became president of the club until his death in 1971.
After his death, his name was placed on the newly built Len Weston Stand. Completed in February 1973, it remains a lasting legacy for a man the club will be lucky to see the likes of again.
After Hereford FC was formed Westons were one of the first companies to back the new club. They signed a two year deal to rebrand the stand next to the A49 as the Len Weston Stand.
At the time Helen Thomas, Managing Director of Westons Cider and great niece of Len Weston, said that the return to EdgarStreet is a special one.
“I am delighted to be involved in the new deal. My great uncle Leonard was a true supporter of Hereford and he would’ve been so pleased to see the continued involvement with the club and ourselves. For me, to have the opportunity to bring back his name to the heart of the action – back to this fantastic stand – is a very proud moment.”
So the news today that Weston are extending their support of the club has been well received. In particular they are helping with a 'makeover' of Radfords Bar and erecting new advertising boards in the disabled area.
George Webb, Hereford FC's commercial director, has thanked Westons for their continued support.
“We are absolutely delighted with this deal and on behalf of everyone at the club I’d like to thank Westons for their generous, ongoing support.
“Westons continue to be a huge Herefordshire success story and our partnership with them has been of great benefit to our club in a huge number of ways. We are looking forward to developing that partnership still further and we are already talking about freshening up the signage that they have in various other parts of the ground.
“As with all our sponsors, the support we receive from Westons is absolutely vital as we continue to look to drive Hereford FC forward on and off the field, which is why extending this deal for the next five years is fantastic news for the club because of the long-term commitment it provides.”
For Westons, Brand manager Gemma Evans responded.
“We’re absolutely thrilled to continue our partnership with Hereford FC for another five years. Our connection with the club runs deep – built on shared values, local pride, and a love for great cider and great football.
“Seeing the new Stowford Press branding at Radford’s Bar is a real celebration of that bond — the perfect pint poured right here at Edgar Street.”